20 October 2010

Chrysler Announces US FIAT Dealers

Chrysler Group LLC is notifying dealers today that have been chosen to sell the resurgent FIAT brand in the USA

The Detroit News reports that Chrysler wants about 200 FIAT dealerships in 119 metro markets to launch a first-phase of the return... after a 29-year absense. These dealers will enjoy the added benefit of adding the Alfa Romeo brand as well when it returns to the U.S. market in 2012:

Not all dealers have been approved yet but the majority are getting notification in this first phase so they can begin taking orders for the tiny FIAT 500 that goes on sale in December, with the balance to be named by year's end.

"We have carefully considered each of these dealer proposals looking for the best locations and the most creative plans," said Peter Grady, Chrysler vice president of network development and fleet operations.

"We are thrilled with their level of interest in securing the Fiat franchise and in the innovative proposals they have submitted. We're excited to be at the point where we now can start appointing our Fiat dealer network," Grady said.

More today at the Detroit News

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