12 February 2010

FIAT 500 On Sale In U.S. By End of This Year

The Fiat 500 will go on sale in the U.S. by the end of the year, according to Dodge Car Brand CEO Ralph Giles in a speech to the Economic Club of Chicago yesterday...

This is despite conventional wisdom saying federalizing the car for the U.S. would take them until at least early 2011, if not later. Obviously, Chrysler is anxious to get running with some fresh product from Italy, and the rollout appears to be fast-tracked to get things rolling in The States...

And the 500
did achieve a phenomenal 5-star rating in the EU, unprecedented for a car in the supermini class... therefore, moving forward so quickly in the US market bespeaks great confidence in pending US crash-test results.

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